Concluding a series a series of excerpts by Susan Ireland from this article. As we did in our cover-letter white paper not long ago, Ireland examines some conventional wisdom about cover letters.
Conventional Wisdom: Make your cover letter a sales letter.
Ireland?s response: Yes and no. You resume cover letter is a sales letter in the sense that it pitches you to the recruiter or hiring manager. It should also paint a picture of you at the job interview by showing that you know what the company does, what value you offer, and what you?d like to discuss in person. While saying this, your cover letter should reveal your professional personality so the reader gets a sense of you ? the person he?ll be sitting with in the interview.
But an over-the-top sales letter is not appropriate for most job objectives. It may work very well for sales, marketing, and promotion jobs where a ?salesy? approach is expected and valued. But that same sales-letter approach will likely fall like a rock off a cliff for an IT professional, accountant, school teacher, and frankly most occupations not involved with sales.
Source: http://www.resumesandcoverletters.com/tips_blog/2012/10/cover-letter-sales-letter-or-n.html
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