Kno Expands Beyond College, Partners With Houghton Mifflin To Bring Digital Textbooks To K-12

Founded in 2009, Kno began its career with ambitious plans to disrupt education with a little mobile hardware -- by developing a tablet that was tailor-made for students. Unfortunately, thanks to the meteoric rise of the iPad and, later, Apple's big re-entry into the textbook arena with iBooks 2, Kno's hardware efforts didn't pan out. Beginning early last year, the startup pivoted towards a more agnostic solution, creating an educational software platform and app to bring interactive textbooks to the college crowd. But, with nearly $80 million raised from investors like Andreessen Horowitz, Mike Maples and Ron Conway, there's more pressure on Kno to keep moving forward than there is on your average edtech startup. Today, the Santa Clara-based company took a significant step in that regard, expanding its scope beyond the college campus to bring digital textbooks into K-12 classrooms. To take on grade-agnostic solutions like iBooks 2, Kno has struck a partnership with educational publishing giant Houghton Mifflin Harcourt.

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